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The Secret Life of a Crash Test Dummy

What Vehicle Safety Ratings Really Mean — and Why They Matter

We’ve all seen the commercials featuring celebrities — the dramatic voiceovers, the cinematic car stunts, and the promises of cutting-edge safety. But behind the star power is a different kind of performer: the crash test dummy.

These silent figures have been at the center of automotive safety for decades — not just in labs, but in ad campaigns, public service announcements, and even pop culture. In a way, they’re the movie stars of car safety, taking the hits so we don’t have to.

But there's more to their role than dramatic slow-motion crashes. Every test they endure helps engineers improve design, inform safety ratings, and ultimately save real lives on real roads.

Why Were Vehicle Safety Ratings Created?

Before the late 1970s, car buyers had little way of knowing how well a vehicle would protect them in a crash. That changed in 1979, when the National Highway Traffic Safety Administration (NHTSA) launched the New Car Assessment Program (NCAP). The goal? Make safety visible to consumers and encourage automakers to improve.

Not long after, the Insurance Institute for Highway Safety (IIHS) began its own testing program, often going beyond federal standards. By publicly grading vehicles, these organizations pushed the industry to prioritize safety—and helped transform how cars are designed.

Who Provides Vehicle Safety Ratings?

Today, two main organizations provide safety ratings you’ll often see:

  • NHTSA (National Highway Traffic Safety Administration): Uses a 5-star system to rate overall safety, as well as specific categories like frontal crash, side crash, and rollover.

  • IIHS (Insurance Institute for Highway Safety): Grades vehicles as Good, Acceptable, Marginal, or Poor based on detailed crash tests and advanced safety system performance.

These groups conduct rigorous evaluations in controlled crash environments to simulate real-world accidents.

What Do the Tests Measure?

Each test is designed to show how well a vehicle protects passengers in different crash scenarios. Key areas include:

  • Frontal crash tests (head-on collisions)

  • Side-impact tests (T-bone collisions)

  • Rollover resistance

  • Roof strength

  • Head restraint and seat evaluations for whiplash protection

IIHS also examines advanced safety technologies such as:

  • Automatic emergency braking (AEB)

  • Lane departure warnings

  • Forward collision alerts

  • Headlight effectiveness

How Safety Ratings Drive Innovation

Safety ratings haven’t just informed buyers—they’ve driven innovation. In response to crash test data and stricter evaluation criteria, automakers have developed and improved many critical safety features, including:

  • Crumple zones that absorb impact energy

  • Side-impact airbags

  • Reinforced roof structures

  • Whiplash-reducing seats

  • Automatic emergency braking (AEB) systems

How to Compare Safety Ratings

When comparing vehicles, it’s smart to check both NHTSA and IIHS ratings. Look for 5-star scores from NHTSA and “Good” ratings across key categories from IIHS. Bonus points go to vehicles earning the IIHS Top Safety Pick or Top Safety Pick+ designation.

Keep in mind: a high safety score doesn’t mean you’re invincible—it just means the vehicle is designed to better protect you when something goes wrong.

Smart Features. Thoughtful Design. 

We understand that safety is a key consideration for many drivers. That’s why we offer a wide range of vehicles equipped with advanced safety technologies and intelligent design features that reflect decades of research and innovation.

Of course, safety still starts with you. Even the most well-equipped vehicle can’t replace attentive driving—so always buckle up, stay alert, and use your vehicle’s features as intended. Browse our inventory online or visit us in person. We’re here to help you explore vehicles that fits your lifestyle and budget

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Sometimes Things Weren't Meant To Be

When Hindsight Makes You Look Like A Genius

Sometimes, the best features in a car or truck aren’t part of some master plan. They show up as afterthoughts, niche experiments, or even happy accidents. But once drivers get a taste, these features become absolute must-haves.

Here’s a look at some of the most surprising success stories in automotive design—features that weren’t supposed to matter but ended up changing the way we drive.

Car Features That Surprised Everyone

1. The Third Brake Light

What started as a small safety experiment in the 1970s ended up saving lives. When researchers added a high-mounted brake light (now known as the third brake light) to test vehicles, they saw a major drop in rear-end collisions. The results were so convincing that it became mandatory on all cars sold in the U.S. starting in 1986. Drivers didn’t ask for it—but once it was there, it made a huge difference.

2. Cup Holders

Believe it or not, older cars didn’t even have cup holders. But when minivans and Japanese imports started offering them, American drivers quickly let manufacturers know they weren’t going back. Today, cup holder count is practically a selling point—especially for families and road-trippers.

3. All-Wheel Drive in Everyday Cars

Once reserved for rally cars and off-road vehicles, all-wheel drive made its way into everyday sedans and wagons almost by accident. Subaru leaned into it for snowy climates, and buyers loved the improved traction. Now it’s a feature shoppers actively seek—even if they never leave paved roads.

4. Backup Cameras

Originally a luxury perk, backup cameras have become a critical safety feature. They help prevent accidents, especially in driveways and parking lots. The unexpected bonus? They also make parking easier and stress-free. Drivers quickly realized this "gimmick" was a game-changer—and now it’s required in most new vehicles.

Truck Features That Started Small—But Took Off Big

5. Multi-Function Tailgates

Once viewed as quirky or overly complicated, today’s advanced tailgates (like GMC’s MultiPro and Ford’s workbench-style tailgate) offer built-in steps, seats, and adjustable loading options. What started as a novelty became a utility feature that working professionals and weekend warriors now depend on.

6. Tailgate Bed Steps

When GM introduced a fold-out step in the bumper to help climb into the truck bed, it seemed like a minor add-on. But for contractors, farmers, and anyone loading gear every day, it turned out to be a back-saving bonus. Now it’s a standard convenience many truck owners wouldn’t go without.

7. RamBox and In-Bed Storage

Ram’s built-in lockable side boxes were originally designed for tools, but buyers found all kinds of uses—from fishing rods to emergency gear to cold drinks for tailgating. It started off niche but has since become a signature Ram truck feature.

8. Power Outlets and Onboard Generators

Power outlets in trucks started as handy extras for campers or job sites. But in recent years—especially during weather emergencies—features like Ford’s Pro Power Onboard generator have kept homes lit and fridges running. A "nice-to-have" suddenly became a lifesaver.

9. Crew Cab Popularity

Once used mostly for work crews, extended cab pickups went mainstream when families realized they could have truck capability and SUV-level comfort. That shift reshaped the truck market—now, crew cabs dominate full-size truck sales.

10. The Return of the Mid-Size Truck

For a while, compact pickups disappeared from U.S. showrooms. But demand for smaller, more affordable, easy-to-park trucks led to a comeback. Models like the Ford Ranger, Chevy Colorado, and Toyota Tacoma proved there’s a big market for right-sized capability.

When The Unexpected Makes Everyday Driving Better

Sometimes, it’s not the horsepower or high-end tech that wins you over—it’s the practical, thoughtful touches you didn’t know you needed. From tailgate steps to hidden storage compartments and backup cameras, these “small” features often end up having the biggest impact.

We believe great vehicles are built on smart design—both big and small. Our inventory includes the latest models with the kinds of features that make life easier, driving more enjoyable, and ownership more rewarding.

Stop by and discover how the right little detail can make a big difference.

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Your Truck Knows Best - It Even ‘Towed’ You So

A Guide for Contractors, Campers & Urban Cowboys

Not all truck owners live on job sites or take off for the wilderness every weekend. Some just want a ride that turns heads at stoplights and can still pull a trailer when the weekend calls. Whether you're towing tools, campers, or a bit of personal flair, this guide breaks down the best trucks for three types of drivers: contractors, campers, and the modern-day urban cowboy.

 

For the Contractor: Workhorses That Earn Their Keep

Who They Are:

Hard-working professionals who need their truck to haul materials, tow equipment, and handle demanding conditions every day.

Key Needs:

  • Heavy towing capacity (10,000+ lbs)

  • Diesel options for torque

  • Rugged build and upfit potential

  • Utility-focused interiors

Top Picks:

  • Ford F-250 Super Duty

  • Ram 2500 Tradesman

  • Chevy Silverado 2500 HD

Why It Works:

These trucks are built for the long haul — literally. With reinforced frames, impressive torque, and industry-leading tow packages, they’re built to do a job, not just look the part.

 

For the Camper: Comfort Meets Capability

Who They Are:

Families and adventurers who need a reliable, comfortable truck for towing campers, trailers, and outdoor toys.

Key Needs:

  • Smooth ride for long trips

  • Tech-forward interiors

  • Mid to heavy towing (6,000–12,000 lbs)

  • Fuel efficiency and safety

Top Picks:

  • Toyota Tundra

  • Ford F-150 with Max Tow Package

  • Ram 1500 EcoDiesel

Why It Works:

These trucks strike the perfect balance between comfort and capability. They come loaded with features like trailer sway control, advanced safety tech, and roomy cabins that make cross-country trips a breeze.

 

For the Urban Cowboy: City Looks, Weekend Power

Who They Are:

Style-conscious drivers who want a truck that performs just as well in the city as it does on weekend adventures.

Key Needs:

  • Compact or full-size with smooth handling

  • Light to mid-range towing (2,000–7,000 lbs)

  • Premium interiors and infotainment

  • Maneuverability and good fuel economy

Top Picks:

  • Ford Maverick (Hybrid or AWD)

  • Toyota Tacoma TRD Sport

  • Ram 1500 Laramie

  • Chevy Colorado Z71

Why It Works:

Urban cowboys don’t want to compromise. These trucks offer sleek designs, upscale features, and just enough towing muscle to handle boats, bikes, or a trailer full of weekend gear — all while fitting into a city parking space.

 

Choose the Right Truck for Your Life

From job sites to Lakesides to downtown garages, the right truck isn’t just about horsepower — it’s about how well it fits your world. Contractors need brute strength. Campers need comfort and capability. Urban cowboys? They need a truck that looks sharp, drives smooth, and doesn’t flinch when the hitch goes on.

Ready to find your perfect Truck? Come take one for a spin .

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